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Why RND?

  • Denim Devotion


    For the women who feel most like themselves in denim. From your favorite jacket to the pair you’ve worn a thousand times, this is where your love of timeless pieces becomes part of something bigger.

  • A Legacy Woven Together


    We are designing denim meant to last and be passed on. Every piece is made with intention.

  • The Sisterhood, The Movement


    Every order helps fund our future Round Up Movement—where your spare change creates real change. Together, we’ll award scholarships through Next In Thread, our program empowering high school girls to build their own brands and dream bigger.

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